Marketing on a Tank of Gas

A Grassroots Playbook to Fuel Your Franchise or Small Business

You don’t need a national budget to win in your neighborhood.

You just need one tank of gas, a little hustle, and this playbook.

Created for franchisees, general managers, and small business owners, Marketing on a Tank of Gas is a no-fluff, action-packed guide that helps you turn everyday outings into meaningful marketing opportunities. Whether you run a dog daycare, a pizza shop, a home service business, or a wellness studio—this book gives you the roadmap to win locally and grow organically.

🚗 The Challenge

How much marketing can you get done on a single tank of gas?

This book answers that question with 10 strategic “Stops” designed to help you build visibility, referrals, and community relationships without spending a fortune—or waiting on anyone else to do it for you.

Get a Copy of the Playbook

Plus, get access to downloadable templates and references from the playbook.

Start Today!

$47

Limited Time Use Code: FUELUP

No credit card required. Simply select "Add coupon" on the purchase page.

Inside The Playbook

Introduction: One Tank. One Goal. Maximum Hustle.

Reframe the way you think about local marketing. No jargon. No fluff. Just real-world ideas with real traction.

1. Fueling Up – What You Need Before You Roll Out

Before you hit the streets, you’ll prep your trunk toolkit, perfect your 1-minute pitch, and mentally gear up for marketing with confidence—even if you’re not naturally outgoing.

2. Local Businesses Are Your Best Friend

Learn how to build authentic, reciprocal partnerships with nearby businesses using scripts, flyers, co-promos, and walk-in goodwill that leads to referrals.

3. Community Boards, Clubs & Meetings

These are your overlooked goldmines—PTAs, Rotary Clubs, Facebook groups, and community corkboards. You’ll learn how to insert your brand into trusted community spaces—without being pushy.

4. Events, Farmers Markets, and Fairs

From booth basics to small-budget hacks (hello, bubble machines and spin-to-win wheels), this chapter teaches you how to stand out in a crowd, capture leads, and make the most of foot traffic.

5. Your X-Factor Spot

Every town has a hidden marketing gem—maybe it’s the dog park, maybe it’s the HR manager who orders team lunches. This chapter helps you identify your X-Factor and leverage it for exponential visibility.

6. Guerrilla Marketing That Gets You Noticed

Ditch the ad spend. Master low-cost tactics like branded treat bags, chalkboard signs, and creative gift drops that make people smile—and remember you.

7. Digital on a Dime (From the Passenger Seat)

What happens offline should show up online. This chapter turns grassroots moments into buzzworthy content using nothing more than your phone and a little creativity.

8. Pit Stops and Lessons Learned

Marketing in the wild doesn’t always go as planned. Laugh through the missteps, learn from awkward moments, and keep your wheels turning.

9. Tune-Up, Chart Your Course, Rally Crew

Build consistency with checklists, rally your team, and reset your local strategy so the momentum doesn’t fade after one tank.

10. Measuring the Magic – How to Know If It’s Working

Learn how to track your walk-ins, reviews, community buzz, and lead flow using simple methods that make data easy to act on.

🏁 Conclusion: Your Community Is Waiting

You’re not just running a business—you’re becoming a fixture in your neighborhood. Let’s make sure your name gets known, remembered, and recommended.

What You'll Get

✅ 40+ immediately usable marketing ideas

✅ Scripts, templates, and checklists for outreach, events, partnerships, and follow-up

✅ Built-in challenges to keep you accountable and inspired

✅ Approachable tone with humor, stories, and encouragement throughout

Reader Reactions

💬 “Practical, hilarious, and full of stuff I can actually use.”

💬 “I never thought to turn my car into a marketing tool; now I’m obsessed.”

💬 “This got my team out of the store and into the community. Sales are up, and we’re having more fun doing it.”

Whether you're:

✅ A franchisee who wants to outperform your peers

✅ A GM looking to lead with results

✅ A small business owner hungry for local growth

✅ A field coach who wants to energize your units

This playbook will get you out of the building and into the hearts of your community—without needing a full marketing team or a five-figure budget.

Get a Copy of the Playbook Now

Start filling your business with customers who already live, work, and play right around the corner.

Plus, get access to downloadable templates and references from the playbook.

Start Today!

$47

Limited Time Use Code: FUELUP

No credit card required. Simply select "Add coupon" on the purchase page.